We recommend that you take a few moments to consider the branding for your podcast. You may not think of your podcast as a professional endeavor now, but if your show gets popular you just might want to have strong branding that can support a unique presence and advertising. The basic components for your brand are:
- The name of your show. Think of a name for your podcast prior to launch. Do searches on Google for the exact proposed name of your show to see if anyone has the same or a very similar name. Its usually best to avoid very similar show names.
- The domain for your show. Even if you have a service providing you a domain (like mypodcast.blubrry.com for example) you should always have a unique domain for your show. At the very least you can forward the unique domain to the service you are using.
- Your show image or cover art. Every podcast should have a 300×300 image that represents the show. Many directories, especially iTunes, will use this image to link to your show. A good image can help your show to stand out from others.