Branding

Branding

We recommend that you take a few moments to consider the branding for your podcast. You may no  think of your podcast as a professional endeavor now, but if your show gets popular you just might want to have strong branding that can support a unique presence and advertising. The basic components for your brand are:

1. The name of your show. Think of a name for your podcast prior to launch. Do searches on Google for the exact proposed name of your show to see if anyone has the same or a very similar name. Its usually best to avoid very similar show names.
2. The domain for your show. Even if you have a service providing you a domain (like mypodcast.blubrry.com for example) you should always have a unique domain for your show. At the very least you can forward the unique domain to the service you are using.
3. Your show image or cover art. Every podcast should have a 300×300 image that represents the show. Many directories, especially iTunes, will use this image to link to your show. A good image can help your show to stand out from others.