Monitizing Your Podcast
The day may arrive when you decide that you want to make some money from your podcast. There are several ways that you can accomplish the goal of earning a few dollars from your passion.
- Pay per click ads on your website. If the primary presence for your podcast has a good amount of traffic you may be able to make money through pay-per-click ad programs. These types of programs require you to insert a snippet of html code on your website. That code will deliver linked text ads (and in some cases images) based on the content in your page. Find out more about this type of monetization via Google AdSense or AdBrite.
- Podcast sponsorship arrangements. These types of agreements involve a sponsor paying a fee to be mentioned in the media and sometimes represented via links or banner ads on the podcast website. Sponsors will either pay a fee per thousand downloads (known as CPM) or will pay for certain actions (known as CPA) by your podcast audience. As an independent media producer you are free to search for sponsors for your podcast. If you would like some help, a number of service providers including Blubrry, PodTrac and PodShow connect podcasters with sponsors.
- Affiliate programs. These types of programs allow you to choose from a wide array of advertisers who are seeking to promote their products and services via the internet. Affiliate deals will require your audience to take action before you can be paid. Payments vary based on the affiliate. You can seek out some affiliate opportunities by checking out the Blubrry Affiliates Program, Commission Junction and Apple's iTunes Affiliate program among others.
- Audience donations. You can ask for donations during your podcast episodes and have links on your website that take people to the appropriate payment service. Services like PayPal and Google Checkout make it easy for anyone to accept payments from their audience.
- Premium content sales. If the content you are producing is valuable enough to your audience you may be able to convince them to pay for it. The mechanics of protecting and selling digital content can be technologically difficult for the average publisher. Services like Lulu.com and the Dreamhost Files Forever program make it easier for publishers to protect and sell their digital content.