Promoting Your Podcast
A lot of work goes into your podcast prior to publishing your first episode. Once you have published your first episode we have no doubt that you will want to tell people about it. After all, podcasting is about making connections with people. Here are some basic tips for helping you to promote your podcast and start gaining an audience:
- Tell family and friends. These are people most likely to share your interests or at least have an interest in what you're doing. So let them know and encourage them to spread the word.
- Go to places on the web where your topics are important. Let's say you create a travel podcast. Head over to a popular travel forum and announce your show there. Remember, this isn't about the fact that its a podcast. This is about the type of content you are creating and that content should appeal to anyone who is looking for information on the topics you are covering.
- Submit your podcast to iTunes and other podasting directories. iTunes is the largest directory for podcasts and it has an audience of 60 million people who go their to search out digital content. Being listed there will increase the chances of someone finding your show.
- Join a community of podcasters. Many podcast producers are fans of the medium and may just be possible audience members. They can also help you spread the word. We're very proud of our Blubrry podcast community as the kind of place where you can make connections. You can also find communities at Podcast Pickle and Podcast Alley among others. If you produce a video podcast also consider submitting to the Miro Guide, which specializes in video podcasts.
- Create a show promo and share it. We created Podcast Promos to give podcast producers a place to list and share their promos for their podcasts. Take some time to record a short (30 second to a minute) promo for your show and ask other podcasts to play it.
